Many creatives I know are easily distracted. There we are, busy writing/designing/art directing when *ping* an interesting email pops into your inbox. Of course, being the inquisitive type, you immediately check it. It could be an offer of work, that amazing project you’ve always dreamed of, or notification that all your outstanding invoices have been paid with an extra 10% added on for good measure (because you’re worth it). But no, it’s an email from your creative partner enthusing about a blog/you-tube video/article they’ve just seen that you must simply turn your attention to immediately.
So you do. You have a look. Then quickly check your news feed for any interesting articles…pop into twitter for quick exchange of banter…click on an interesting link…check Facebook to see if so-and-so has had that baby yet…browse the BBC website for anything interesting…and before you know it, you’ve wasted
an hour far too much time pissing around online.
So what’s the answer? Well, you could switch off your internet completely of course, but being a freelancer, I often find I need to know there are other people out there (albeit in the virtual world of social media) that I can interact with if I need a spot of
So thank goodness for the Pomodoro technique. It’s been a revelation to me. I installed a Chrome extension a couple of days ago and I love it. It restricts the usage of popular website sites for 25 minute chunks of time before permitting a 5 minute unrestricted ‘break time’.
Genius! There’s absolutely no stopping me now. Unless you catch me in a Pomodoro permitted break of course…