Opinion

Tuesday Tonic: Life is fragile

Suzanne Lynch-McKay (Highland Tonic)

Having just finished writing an article on vaccination and comparing it to wearing a seatbelt, this Nissan Vases campaign really resonated with me.

I normally wouldn’t give car adverts a second glance, but it’s funny how good creative can make you sit up and take notice and make the brand seem relevant to you.

Seatbelts, airbags, vaccinations: all pretty good ideas that can save lives.

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Published by Suzanne Lynch-McKay (Highland Tonic)

With 12 years experience of healthcare copywriting, I set up Highland Tonic to enable me to work remotely from Scotland while still doing the job I love. When I'm not nurturing words, you'll find me baking up a storm of lemon drizzle cakes, hunting for a Gruffalo in evergreen forests or hanging out on social media.

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