Healthcare copywriter extraordinaire
Suzanne has covered most therapy areas during her 14 years’ experience in healthcare advertising but in the last 6 months has written extensively in the areas of rheumatoid arthritis, psoriatic arthritis, cold and flu, food supplements and cough remedies. Read more about ongoing work in specific therapy areas here.
Areas that Suzanne has particularly enjoyed writing about include renal cell carcinoma, glaucoma, pain management, post-menopausal osteoporosis, psoriasis, dermatitis, prostate cancer, vaccines and allergy.
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Suzanne has the ability to write compelling copy for a diverse range of audiences across therapeutic areas, turning complex medical facts into a story that resonates with secondary care specialists, nurses, GPs or patients. Suzanne has experience of creating:
Suzanne graduated with a BSc(Hons) in Genetics from Aberdeen University in 1998 before spending a year as a cytogeneticist. But the world of medical advertising beckoned and she spent the next 12 years learning and honing her craft as a copywriter at various agencies including Langland, Ogilvy Healthworld, DDB and PAN before deciding to relocate back home to Scotland in February 2013.
Copyright © 2016 Suzanne Lynch-McKay