It is a truth universally acknowledged, that a healthcare copywriter in possession of a brief for a particular therapy area almost immediately notices symptoms frightening similar to those they are writing about.
Some might say it is the writer’s version of method acting. Immersing yourself in a subject brings certain things to the attention of your conscious mind, things that you would normally dismiss. This can be helpful if you are writing emotive copy, designed to evoke empathy from your reader. But if you’re prone to the odd bout of hypochondria, it merely serves to raise your blood pressure.
This past month has been dominated by writing about glaucoma. So it was no surprise that on Saturday morning I awoke to discover my right eye swollen shut and my left eye distinctly unhappy. To be fair, these symptoms bore no resemblance to those associated with glaucoma in any way, shape or form. Glaucoma is known as the silent thief of sight because it can develop so slowly and with very little warning, patients rarely notice it. Very cleverly, your brain compensates for the blind spots in your vision by filling in the gaps. Unfortunately, this often results in ‘seeing’ things that are not there in reality.
But in my case, it was simply my overactive imagination running slightly amok coupled with a stubborn feline that ignores my strict instructions to stay off my bed. But take myself to the optician I did, post-haste. Hypochondria? Maybe, but when it comes to looking after the windows of the soul, there’s no point taking any chances is there?
Quite fancy a new pair of spectacles anyway.