Tuesday Tonic: Mary doll’s breasts

{Tonic: (noun) something with an invigorating effect}

So here we are, finally, in bonnie Scotland!

To celebrate, I thought I’d share a great breast cancer awareness video with you that was produced right here in Scotland. Created by The Leith Agency in Edinburgh (famous for their Irn Bru adverts) it features Elaine C Smith, none other than Mary doll. Long suffering wife of the notorious Rab C Nesbitt.

Like all great campaigns, it even inspired a spin-off video:

What I love about this campaign is it’s honesty. It’s engaging, informative and *shock, horror* actually uses real breasts to convey a very important message. No airbrushing, no clever lighting, just everyday boobs in all their various shapes and forms. It also taps into the Scottish sense of humour, drawing attention to an important issue with some lighthearted banter.

Well done The Leith Agency, solid proof that you don’t need to be based in London to have access to some of the best creative talent in the UK.

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