Tuesday Tonic: Life is fragile

Having just finished writing an article on vaccination and comparing it to wearing a seatbelt, this Nissan Vases campaign really resonated with me.

I normally wouldn’t give car adverts a second glance, but it’s funny how good creative can make you sit up and take notice and make the brand seem relevant to you.

Seatbelts, airbags, vaccinations: all pretty good ideas that can save lives.